What We Do
Marketing is an ongoing process, not a list of deliverables.
We start by understanding the business, the customer and what we're trying to accomplish. Then we build the strategy, create and execute the work, analyze what happens and use what we learn to determine what comes next.
One Ongoing Process
Understand
Business · Customer · Goals
Strategize
Direction · Priorities · Plan
Create
Brand · Content · Experience
Execute
Channels · Campaigns · Touchpoints
Analyze
Results · Insights · Opportunities
Adjust
Refine · Evolve · What Comes Next
And we keep learning.
How We Think About the Work
Because every customer takes a different path to your business.
The path from awareness to decision isn't always a straight line. Customers may discover a business through search, see a social post days later, visit the website, receive an email, ask someone they trust, and return when the timing is right.
That's why we look beyond individual channels. We consider how the pieces work together, where customers may enter the journey, and what helps move them toward the next meaningful step.
How We Can Help
More than a collection of marketing services.
The best marketing rarely happens in one channel. Strategy affects creative. Creative connects to media. Leads move into CRM systems. Content supports search. Sales teams need the right materials. And someone has to keep all of it moving in the same direction.
Studio78 brings strategic marketing leadership together with the team and resources to carry the work forward. We help clients build the strategy, execute the work, measure what happens and adjust as the business evolves.
Strategy & Marketing Leadership
Marketing Strategy · Marketing Planning · Market & Audience Research · Positioning · Campaign Strategy · Fractional Marketing Leadership · Analytics & Reporting
Brand, Creative & Content
Brand Strategy · Brand Identity · Logo Design · Positioning & Messaging · Creative Direction · Graphic Design · Marketing Collateral · Content Strategy · Copywriting · Social Media Content
Websites & Digital Experience
Website Strategy · Website Content · UX & Customer Journey Planning · Website Design · Development Coordination · Landing Pages · Website Optimization · Analytics & Tracking
Digital Marketing & Audience Growth
Digital Marketing Strategy · Paid Search / PPC · Paid Social · Search Engine Optimization (SEO) · Social Media Marketing · Retargeting · Campaign Management · Performance Optimization
Lead Nurturing & Marketing Systems
CRM Strategy · Lead Nurturing · Email Marketing · Marketing Automation · Customer Journeys · Database Segmentation · Sales & Marketing Alignment · Campaign Workflows
Marketing Operations & Coordination
Marketing Operations · Project Management · Campaign Coordination · Vendor & Partner Management · Production Management · Marketing Calendars · Cross-Functional Collaboration · Quality Control
The right mix looks different for every business. Our job is to understand the bigger picture before deciding what makes sense.
How the Pieces Connect
Each part of marketing should make the others stronger.
We don't look at one part of marketing on its own. We look at what came before it, what happens next and what else may be affecting the outcome.
01
Understand
Learn the business, customer, goals and challenges.
02
Strategy
Turn what we learn into direction and priorities.
03
Brand & Experience
Bring the strategy to life through messaging, creative and the experiences people have with the business.
04
Reach & Nurture
Connect with the right audiences and keep the relationship moving.
05
Learn & Evolve
Use results, feedback and what we continue to learn about the business to inform what comes next.
Start a Conversation
You don't need to have all the answers before reaching out.
Maybe you know exactly what you need. Maybe you only know something needs to change. Either way, the first conversation is about understanding where you are, where you want to go, and what might make sense next.